Pricing Strategy & Business Transformation

Stanislas de Rocca Serra
Bridging Strategy & Code

Over 12 years of driving global commercial models, standardizing deal governance, and scaling workflow automation at Alcatel-Lucent Enterprise.

CPQ

Pacfan Pricing Portal

Production-grade pricing simulator and agreement builder built for Alcatel-Lucent Enterprise partners. Integrates complex discount structures, margin guidelines, and referentials in real-time.

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No-Code

Deffia Build

The operations sandbox. Define SQL schemas, model workflows, and configure live API endpoints. An environment built to bypass corporate IT timelines and deploy business tools instantly.

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The Operational Builder

I bridge the strategic gap between high-level pricing policy and practical operational tools. For over a decade at Alcatel-Lucent Enterprise, I managed deal strategies, structured complex multi-channel bids, and scaled internal systems.

Believing that digital transformation must belong directly to the operational side rather than being delegated to IT, I write custom automation tools, query relational structures, and deploy AI assets in real-world contexts to secure margins and speed up sales cycles.

ALE Profile Summary

  • 12+ Years Tenure at ALE
  • 6 Years leading the Global Pricing Dept
  • Directed complex CapEx to OpEx models
  • Managed team of 5+ global analysts

Core Proof Points

Deal Desk & Strategy

Largest RFP Success in Company History

Personally led and won the most significant and competitive RFPs in Alcatel-Lucent Enterprise history twice. Built custom equivalence matrices to translate mismatched customer pricing requirements into our internal product structure, solving complex channel margin problems where incentives flow in multiple directions.

Engineering & Tooling

Operational Automation & AI Integration

Stepped forward to manage digitalization workflows internally. Acquired fluency with current AI engines, SQL queries, and Python code to design, implement, and maintain custom pricing databases and reporting dashboards. Bypassed IT limitations by delivering self-sufficient micro-services.

Governance

Global Governance & Team Management

Managed a global team of 5 direct pricing analysts and structured the commercial guidelines for an international sales community. Built a unified pricing strategy across regions, aligning Sales, Finance, Legal, and Product to accelerate deal flows while defending profit margins.

Technical & Strategic Toolkit

Strategy & Pricing

Pricing Strategy Deal Desk RFP Structuring Revenue Mgmt CapEx to OpEx

Systems & CRM

Salesforce CPQ Systems SAP ERP Quote-to-Cash Process Mapping

Data & Analytics

SQL Querying Python Scripts Excel (Power User) Data Dashboards

AI & Automation

AI Tooling Fluency Custom Scripts AI Assisted Code Rapid Prototyping

"Transformation belongs to the operational side, with IT as an enabler."

"With the rise of AI tools, digital transformation is moving back into the hands of those who own and run daily business operations. A collaborator's performance is shaped by the fit between their tool and their context. Building that alignment is my core focus."

"Driving process improvement, operational efficiency, and field-level adoption are the subjects I want to invest in, because they shape the company's performance and adaptability."